At iGB L!VE 2025, Luck Partners opened the doors to the Brand Factory. It marked their official debut as an affiliate program on the public stage.
But behind the stylized branding was a team that already knew the drill.
“It might’ve been our first time with the Luck badge on, but none of this was new to us,” said Linos Tombulidis, Affiliate Manager at Luck Partners. “We’ve been on this floor before, just under different banners. This time, it was ours. Built from the ground up, bolt by bolt. That hits different.”
From Concept to Conversion
Mad Casino and Betista have recently launched and are already making an impact. This translated into conversations about performance figures, retention structure and campaign logic. While the branding might have turned heads, it was the substance that held attention.
“It meant a lot to step into our first event as Luck, and to do it alongside Catherine and Linos made it feel solid from day one,” commented André Cardoso, Affiliate Manager at Luck Partners. “We’ve known each other for a long time now, and I believe that coming together into Luck Partners brought out the best in all of us, and it shows.”
André Cardoso and Linos Tombulidis at iGB L!VE 2025 in London
Luck Partners came into iGB L!VE with one thing in mind: precision. That meant a portfolio already converting and a pipeline with quarterly brand launches planned.
What’s next? The Brand Factory keeps running. September brings SBC Summit Lisbon, where the Luck team will be back on the floor: new campaigns, updated data, and another chance for you to discover what a partnership with Luck Partners means for your profitability.
Luck Partners iGB L!VE 2025 debut wasn’t just memorable, it set the tone for what’s next from the Brand Factory.
