Luck Partners iGB L!VE 2025 isn’t just about new casino brands: it’s bringing momentum and a fully operational brand-building system.
Fresh off the production line, Mad Casino and Betista are ready to showcase in London. This is what the Luck factory does best: engineer high-performance casinos built for conversion.
One’s a velvet-gloved bruiser, the other’s a striker in studs. Together, they mark a shift in tempo, not just for Luck, but for affiliates who’ve been waiting for a partner that operates with factory-line precision.
You’ll find the Luck team on-site at iGB L!VE 2025, Booth C50, lifting the hood on Mad Casino’s retention systems and Betista’s athlete-grade UX.
The Brand Factory Doesn’t Wait. Neither Should You
And that’s not just the factory talking. Catherine Watts, Head of Affiliates at Luck, puts it plainly: “I’ve always been drawn to how things come together. The choices, the craft, the moments where you could’ve cut corners, but didn’t.”

“That’s the story behind Mad and Betista. We didn’t rush them out the door. We built them to last. iGB is just the first time we get to show what that kind of thinking looks like on the outside.”
Everything Luck Partners brings to iGB L!VE is a reflection of the brand factory’s standards: purpose-driven brands, real-time responsiveness, and systems engineered for scale.
If you want to plug into a pipeline that’s built for results, Booth C50 is where you’ll find the pressure gauges humming.
Luck Partners. Booth C50. iGB L!VE 2025 London.